Lance Snack Foods
Branding and Packaging Applications

Red's team was charged with all aspects of creating updated branding and developing a new sub-brand for Lance Snack foods; including product concepting, positioning, naming and package design. The results included the introduction of Lance's branded entry in meat snacks, the Outpost Brand, requiring strong graphics and self-displaying packaging to win acceptance in convenience stores with limited space and resistance to carrying additional brands. The bold logo and execution of the packaging created immediate presence at retail.